Celebrity chef James Martin and Denby, leading UK ceramics manufacturer, came together to create the ultimate range of cookware. Every piece was designed with real food and real life in mind. Safe to use in the oven, microwave, freezer and dishwasher, they feature a unique ‘easyclean’ surface.

According to Denby, cooking should be a pleasure, not a chore. Each item in this range has an ‘easyclean’ surface invisible to the eye, so that grease, stains and baked on food can be washed off easily, using just soapy water and a soft cloth.

This ‘easyclean’ surface was created using Ritec’s ClearShield, brought to Denby in collaboration with Weilburger. The world’s first transparent ‘non-stick’ protection, ClearShield works like ‘non-stick’ surfaces on metal cookware by preventing the bonding of contaminants on ceramic and glass surfaces, therefore making cleaning easier and resisting staining and discolouration.

For the end user this means:

• More convenience
• Pristine looking ovenware
• Reduced use of polluting chemicals and energy
• Better hygiene

For Denby, it means:

• Quality image through innovation
• More competitive thanks to USPs
• Higher profits from added value

Denby, Weilburger and Ritec together developed application procedures and equipment to fit production and economic requirements.

Launched during the Spring Fair of 2008, the new range was well received and has proven a real success with no returns recorded.

Denby's striking designs and practicality alleviate the need for separate cooking dishes and more decorative plates for serving. This means more than ever that dishes need to maintain their clean and elegant appearance to shine on the dining table. The ClearShield protection makes it possible for much longer and with much less effort!